Frequently asked questions
Wowzi is an app that connects influencers with jobs posted by advertisers and lets influencers create content within the app. Download today on the Google Play Store.
Wowzi has an in-app dashboard that shows you your total upcoming payments,payment history, jobs, job rejections, missed opportunities e.t.c. Tap the bottom-lefticon.
Anyone with a smartphone and an active social media account.
Payments made to the your mode of choice - either through mobile money e.g. MPESA or bank account.
Wowzi works with Facebook, X, Instagram, LinkedIn and TikTok. You can link one or all five accounts while signing up.
Wowzi works with a wide range of advertisers ranging from individual businesses to large companies.
Jobs are reviewed within one business day.
All jobs must meet certain guidelines before they can be approved and pushed live into any social platform. Please review these content guidelines & restrictions.
You get paid based on the number of followers you have and the social platform.
The more jobs you accept and complete, the more money you earn.
Tap the bottom-right icon to access profile settings.
If you are not able to access your account, it may be because your account has been locked or your account has been temporarily disabled. Kindly email support@wowzi.co.
Wowzi is available for free download on the Google Play Store and on the Apple App Store for iOS devices. We have made sign up as quick and easy as possible with Single Sign On (SSO) – which allows users to sign in through Facebook, Google, or with your Apple ID. SSO allows you to stay logged in to your Wowzi account.
This fast and convenient sign on method allows you to quickly join the Wowzi community and browse available jobs, and check out the Wowzi creator app, without having to enter additional personal details up front.
Sign on and account creation are just the first step of your onboarding journey. You will still need to complete your profile, link social accounts, add bank details, and verify your identity before you are eligible to complete jobs and get paid.
If you login via SSO with Facebook, it does not mean you have linked your account to Facebook account to be eligible for Facebook assignments. You will still need to link your Facebook account inside the Wowzi app as a separate step.
Wowzi cares about your security and data privacy. We have recently updated our systems to better protect accounts.
At this time, you will be required to download the latest version of the Wowzi app and re-authenticate. If you are an existing user or have previously signed up for an account, you may be asked to enter a password. If you do not remember your password, you can always request to reset your password. Going through the OTP process and entering/creating a password helps us confirm that your account really belongs to you–the verified user.
You can get in touch with us through the following channels :
1. Our in-app chat box on the Wowzi mobile application.
2. Send us an email through support@wowzi.co .
3. Call us through 0507808808/0558122700 (Ghana), +254 729 998 980 (Kenya and Nigeria), +255 712 893 343 (Tanzania) and +256 758 889 679 (Uganda) .
The Wowzi Rank is a score ranging from 0 to 10 that represents the level of achievement for Wowzi creators. It is accompanied by a rank-specific segment that indicates the creator's standing within the platform.
Every new Wowzi creator starts at Rank 0 classified into a segment called Newbie Creator. Each creator has the opportunity to rank up by engaging in specific actions and meeting certain criteria.
The Wowzi Rank is generated based on certain criteria metrics which can be classified as:
- Good Behavior
- Bad Behavior
A good behavior is classified as when a creator conforms to expected actions e.g. completing an accepted job. Every Good Behavior contributes to an increase in the ranking score.
A bad behavior is classified as when a creator fails to conform to expected action e.g. failing to complete an accepted job. Every Bad Behavior contributed to a decrease in the ranking score.
As time progresses, creators can continuously engage in Good Behavior actions with the ultimate goal of reaching the Wowzi Rank 10 which sees a creator classified in the Veteran Creator Segment.
The Wowzi Rank is assigned based on various factors, including:
- Continuously participating in an increasing number of campaigns
- Having a high job acceptance rate: Accepting as many job invites as possible.
- Continuously successfully completing tasks: Consistently accomplishing tasks assigned within campaigns.
- Having a high task approval rate: Following campaign instructions effectively, which includes fully completing all tasks in accepted jobs and refraining from deleting posts before the stipulated times.
- Job activity. Not staying for too long without participating in a campaign. Always keep recent activity.
- Refraining from deleting posts before the stipulated deadline.
- Submitting good quality content during task completion
To increase your Wowzi Rank, focus on improving the following:
- Accept job offers consistently.
- Engage in a large number of campaigns.
- Ensure successful completion of tasks assigned to you.
- Follow campaign instructions accurately and have a high task approval rate.
The Wowzi Rank system consists of various segments, ordered from highest rank to lowest. Here are the segments and their corresponding ranks:
- Veteran Creator (Rank 10)
- Super Creator (Rank >= 7 and < 10)
- Proficient Creator (Rank >= 5 and < 7)
- Emerging Creator (Rank >= 4.5 and < 5)
- Intermediate Creator (Rank >= 4 and < 4.5)
- Junior Creator (Rank >= 3 and < 4)
- Apprentice Creator (Rank >= 2.5 and < 3)
- Sophomore Creator (Rank >= 2 and < 2.5)
- Freshman Creator (Rank >= 1 and < 2)
- Beginner Creator (Rank 0)
- Newbie Creator (Rank 0)
According to the Finance Act, 2023, it means offering for payment entertainment, social, literal, artistic, educational or any other material electronically through any medium or channel, in any of the following forms:
A. advertisement on websites, social media platforms or similar networks by partnering with brands including endorsements from sellers of such Brands;
B. sponsorship where a brand owner pays a content creator for content creation and promotion;
C. affiliate marketing where the content creator earns a commission whenever the audience of the content creator clicks on the product displayed;
D. subscription services where the audience pays a periodic fee to access the content and support the content creator;
E. offering for use a logo, brand or catchphrase associated with the content creator merchandise sales eBooks, course or software; membership programmes for exclusive content including early access;
F. licensing the content including photographs, music or other businesses or individuals for use in the user’s own projects; or a content creator earns a commission or fees from crowdfunding.
According to the Finance Act l, 2023, withholding tax is now applicable on payments made by resident persons to both resident and non-resident digital content creators which are deemed to be income accrued in or derived from Kenya.
The resident withholding tax rate will be 5% whereas the payments made to non-resident digital content creators will attract withholding tax at 20%.
Yes, they are. The withholding tax rate is applicable to all income earned through digital content monetization.
The Finance Act, 2023, took effect on 1st July 2023. Therefore, moving forward, all income shall be subject to withholding tax as above.
Kenya Revenue Authority issues withholding tax certificates to each individual entitled to the tax bracket during the tax return period. Content creators can expect to receive withholding tax certificates by email directly from the government. Wowzi does not furnish withholding tax certificates. Enquiries regarding withholding tax certificates should be directed to the appropriate authorities and Wowzi cannot follow up on your behalf.
Yes, you will.
No. According to the act, the tax bracket now extends to all persons earning from content creation and not just those within the earning bracket of KES 24,000 and above. For premium creators already earning over KES 24,000 and above monthly who already remit 5% of their total earnings, nothing changes in your case and you continue to pay as you have been to date.
Once your content is ready to post, it shall require prior approval before you post it. With this feature, you are able to upload your content on the app for feedback before you are able to post it.
Once the content is posted for pre-approval, it will immediately be ready for approval.. Once it is approved, it will be ready to post immediately.
Once a post is rejected, you shall receive feedback on why it was rejected and what you can do to rectify that. Once you rectify, you are able to upload it once more on the app for approval.
We want to ensure that content is up to the required standard to both the advertiser and the creator before it is posted online. This is a good avenue to ensure that.
Once your content has been approved, you shall receive feedback on the app. You can go ahead and post it immediately.
Tap the bottom - right icon to access the "profile settings". On the profile settings, click on "payment options"
InfluenceO campaigns will be branded differently within the Creator App, making them easily distinguishable from job invitations received from other brands. This differentiation ensures clarity and recognition of InfluenceO campaigns.
Within each job invitation from InfluenceO, you will experience a theme consistent with InfluenceO branding. This thematic alignment enhances the overall experience and reinforces our brand presence for creators participating in our campaigns.
At Wowzi, we are committed to maintaining a safe, responsible, and ethical environment for all our users—be it brands, creators, or the wider community. Our guidelines are designed to ensure that all advertising and content shared via our platform adhere to the highest standards of integrity and lawfulness. Here's an outline of our Community Guidelines & Campaign Policies.
1. Non-discrimination Policy
- Ads must not discriminate or incite discrimination against individuals based on race, ethnicity, color, national origin, religion, age, sex, sexual orientation, gender identity, family status, disability, or medical/genetic condition.
2. Government and Social Affairs
- Advertisements and campaigns covering governmental and social issues must provide factual information only, devoid of misleading content.
3. Alcohol Advertising
- Target audience for alcohol-related content must be 18 years and older.
- Advertisers must comply with local laws regarding alcohol marketing and distribution.
4. Pharmaceuticals
- Prescription drugs cannot be promoted on Wowzi.
- Over-the-counter medications are permitted, provided they comply with local regulations.
5. Political Content
- Political advertising must be factual, focusing on past accomplishments and current agendas.
- Ads must refrain from disparaging political rivals or engaging in deceptive practices.
- Disclaimers should accurately represent the responsible entity/person, avoiding misleading URLs, acronyms, profanity, or objectionable language.
6. Prohibited Content
- Any content or campaigns involved in misleading practices, defamation, or activities that compromise the integrity and fair competition within any industry.
- Sexual content, including pornography, escort services, and explicit dating sites.
- Gambling and betting content.
- Cryptocurrency trading or mining promotions.
- Promotion of illegal drugs, recreational/herbal drugs, drug use accessories, and dispensaries.
- Infringement of copyright and trademark laws.
- Promotion of weapons and related accessories.
Prohibited Content Details
Sexual Content
- Prohibits pornography, escort services, prostitution, explicit nudity, sexually suggestive clothing, and dating sites promoting sexual encounters or infidelity.
Gambling
- All gambling-related content is banned on Wowzi.
Cryptocurrency
- Advertising related to cryptocurrency trading or mining is not allowed.
Drugs and Paraphernalia
- Promotion of illegal or recreational drugs, accessories, dispensaries, and depictions of drug use are banned.
Intellectual Property
- Campaigns must respect international copyright and trademark laws, avoiding misleading affiliations.
Weapons
- Advertising of weapons or accessories posing safety risks is strictly prohibited.
Commitment to Ethical Standards
Wowzi is dedicated to fostering a platform that upholds the dignity and rights of all individuals. We expect all users to commit to these guidelines, ensuring their content and campaigns contribute positively to our community.
We continuously review and update our policies to reflect evolving legal standards and ethical expectations. Users are encouraged to familiarize themselves with these guidelines regularly and adhere to them in all activities on the platform.
For any queries or concerns regarding our guidelines, please reach out to support@wowzi.co
Together, let's create a respectful, safe, and positive space for everyone in the Wowzi community.
We are updating our Terms of Service to introduce a revised payment structure based on the payable amount for campaigns to be able to serve you better in terms of timely compensation
- For campaigns valued less than Ksh 5000, payment is due the following Thursday, 14 days after the post link passes time verification. (Note: The count begins five days after a post is linked on the Wowzi platform).
- For campaigns valued equal to or more than Ksh 5000, payment is due the following Thursday, 30 days after completion from the date the post link is linked on the platform. (Note: The count begins five days after a post is linked on the Wowzi platform).
Time verification refers to the period within which a content post is required to be on a social media platform for maximum audience reach and impact. For your Wowzi campaign, you need to ensure that you have content posted on your platforms for at least 5 days to allow for time verification to occur.Only after time verification does the 14 days (payments less than Ksh 5000) and 30 days (payments equal to or more than Ksh 5000) countdown to the date of payment.
When setting your pricing, it's crucial to consider several factors, including your audience demographics, content niche, and engagement rates. These elements play a significant role in determining your value to potential advertisers.
To attract advertisers while ensuring fair compensation, it's essential to strike a balance between your rates and the value you provide. Consider your audience demographics, content niche, and engagement rates when setting your pricing to demonstrate your worth to potential advertisers.
Your rate card serves as a tool to showcase your pricing and value to potential advertisers. Ensure that your rate card is well-presented and clearly communicates the benefits of partnering with you. Highlight your audience demographics, content niche, and engagement rates to demonstrate why advertisers should invest in your platform.
Wowzi has introduced a new feature that allows creators to set their preferred pricing rates for different types of content across various social media platforms. This rate card will be displayed on the creator's Wowzi profile.
To utilize the rate card feature, follow these steps:
- Go to your settings page on Wowzi.
- Open the profile settings.
- Navigate to the Income section.
Click on Edit for the social media platforms you have linked and update your rate card accordingly.
Creators can specify how much they would like to be compensated for their content on different social media platforms. This gives them greater control over their earnings and allows them to set rates that align with their value and audience.
Setting their own rates empowers creators to take control of their success. By determining their preferred compensation for different types of content, creators can ensure they are fairly compensated for their work and expertise.
Yes, the rate card will be displayed on the creator's Wowzi profile, allowing potential collaborators or clients to see their pricing preferences for various types of content.
Yes, creators have the flexibility to update their rates at any time through their Wowzi profile settings. This allows them to adjust their pricing strategy based on factors such as market demand, audience growth, or changes in the industry.
The rate card feature enables creators to transparently communicate their pricing expectations to potential partners or clients, saving time and facilitating smoother negotiations. It also helps creators ensure they are adequately compensated for their creative work.
The new payment cycle feature is designed to give creators full visibility on their pending payments. It allows creators to view all payments, including pending and completed ones, and see ongoing campaigns and total expected amounts. This feature also includes a view of tasks within campaign jobs and their payment statuses, along with a countdown to payout dates.
With this feature, you can:
- View pending and completed payments
- See ongoing campaigns and the total expected amounts
- Track tasks within campaign jobs and their payment statuses
- Be aware of payment dates with a countdown to payout
The feature provides a comprehensive view of tasks within campaign jobs and their payment statuses. Payment dates are also displayed with a countdown to payout, helping you stay informed about when you can expect payments.
Yes, different tasks of the same job within a campaign are paid together. These payments could also be bundled with any other eligible payments from other campaigns.
Yes, the feature allows you to see a breakdown of your earnings from different campaigns, including the status of each task and the total expected amounts.
The feature includes a countdown to payout dates, so you will be aware of when your payment is expected to be processed.
Yes, you will receive notifications when your payment is processed and when it is about to be paid out.
Yes, you can view both pending and completed payments, giving you a full history of your earnings.
If you have any issues or questions regarding your payments, please contact our support team via the help section in the app or email us at support@wowzi.co .
Yes, the feature consolidates payments from all your eligible campaigns, showing a unified view of your earnings.
The Content Approval History feature provides creators with a comprehensive overview of their submitted content, including feedback, actions taken, timestamps, and detailed rejection and approval records. It also offers tools for managing content, such as copying and downloading, and displays the approval process history in a chat format optimized for mobile view.
The Content Approval History includes:
- Feedback on submitted content
- Actions taken on the content
- Timestamps of submissions and actions
- Detailed records of rejections and approvals
The approval process history is displayed in a chat format that is optimized for mobile view, making it easy to track and understand the sequence of events and feedback.
The feature offers tools for:
- Copying content
- Downloading content
These tools help creators manage their content efficiently.
Yes, the Content Approval History includes feedback on your submitted content, allowing you to understand what changes or improvements might be needed.
Yes, timestamps are included to show when content was submitted and when actions were taken, providing a clear timeline of the approval process.
You can use the provided tools within the Content Approval History feature to copy or download your content. These options are available directly within the feature interface.
While the chat format is optimized for mobile view, it is also accessible and functional on other devices, providing a consistent user experience across platforms.
If you have any questions or encounter issues with the Content Approval History feature, please contact our support team through the help section in the app or email us at support@wowzi.co .
Yes, you will receive notifications regarding the approval or rejection of your content, along with any feedback provided.
The contract download feature allows creators to download a copy of contracts from the brands they work with, ensuring they have full visibility and control over the terms involved in their campaigns on the Wowzi platform.
You can download your contracts by navigating to the campaign details page on the Wowzi platform and selecting the option to download the contract.
Downloading your contracts ensures that you have full visibility and control over the terms and conditions agreed upon with the brands you work with. It also allows you to keep a personal record of all your agreements.
The option to download your contracts is available on the campaign details page for each campaign you are involved in.
The downloaded contracts are typically in PDF format, ensuring they are easily accessible and printable.
Yes, you can download contracts for both ongoing and past campaigns, allowing you to maintain a comprehensive record of all your agreements.
Yes, you will receive notifications when a new contract is available for download, ensuring you stay updated on all new agreements.
No, there is no limit to the number of contracts you can download. You can download as many contracts as you need.
If you encounter any issues downloading a contract, please contact our support team via the help section in the app or email us at support@wowzi.co
Yes, once you have downloaded the contracts, you can share them with others as needed, keeping in mind any confidentiality clauses that may apply.
The App Localization feature allows creators to use the app in their preferred language. Currently, the app supports English (default) and French.
Before logging in or signing up, you can select your preferred language from the language selection option available on the login/signup page.
Yes, you can change the language at any time from the settings page if you are already logged in.
Before Login/Signup: The language selection option is located on the login/signup page.
After Login: Go to the settings page and look for the language preference section to change your language.
Yes, the default language for the app is English.
The app currently supports two languages: English and French. The app is subject to addition of more languages soon.
While the app currently supports English and French, we Will continue to add support for more languages in future updates. Stay tuned for announcements.
After selecting your preferred language, the app interface will immediately update to reflect the chosen language. If you encounter any issues, try restarting the app.
No, changing the language will not affect your app data. Your data will remain intact regardless of the language setting.
If you need further assistance, please contact our support team via the help section in the app or email us at support@wowzi.co .
The marketplace analyzes your skills and attributes to show you jobs that are most relevant to your profile, increasing your chances of successful collaborations.
Advanced algorithms ensure fair distribution and timely access to job opportunities, keeping you informed and ready to bid on jobs that matter most to you.
You can bid on jobs that interest you, and the status of these jobs is dynamically updated. Jobs are marked as "closed" once a decision on your bid is made (accepted, rejected, or closed).
For each job, you will see detailed information including the brand logo (if available), associated tasks and requirements, and job status updates based on your bid status.
Our intuitive interface allows you to easily find and bid on jobs. You can use the pagination feature to browse through available jobs and get notifications about the status of your bids and new job opportunities.
Yes, your data and interactions are secure. The service operates within a robust framework ensuring privacy and confidentiality of your activities.
Influencers get personalized job opportunities tailored to their skills, real-time updates on job status, and comprehensive job details to better understand and fulfill campaign requirements.
The Contract Digital Signing feature allows you to sign campaign agreements digitally, directly from your mobile device. This makes the contract process faster and easier, so you can focus on your campaign tasks.
When a campaign requires a contract, you’ll receive an email with a link to sign. Follow the link, review the contract, and sign it on your phone. You can also access and resend the link from the campaign invitation in your app.
If the email isn’t in your inbox, be sure to check your spam/junk folder. If you find it there, mark it as "not spam" so future emails won’t end up in the wrong place.
Yes, you can download and read the contract before signing. The link in your email will give you access to the full contract to review before you sign.
Influencer marketing is the practice of marketing your product/service through people on social media.
No, Wowzi is absolutely free as you sign up. You will only pay for the campaign you execute which will include Wowzi’s commission fee. Click on this link to register today!
Setting up your campaign
- Set targeting criteria and campaign budget
- Select the social media channels
- Set content guidelines
Automated matching and fulfilment of the campaign
- Wowzi allocates jobs to people within your target criteria
- Wowzi influencers share campaign content
- Wowzi verifies the conformity of campaign guidelines
Get targeted exposure with minimum effort
- Enjoy real-time campaign reports
- Download campaign reports in csv, pdf or excel
- Wowzi automates payments to influencers
Click on the plus sign on the campaign page portal.
We've put together our best tips for you here.
We recommend you include:
- A good description of your brand and business.
- Clear identification of the do’s and don'ts
Advertisers can target influencers by selecting influencer preferences based on - age, gender, location, income bracket and the number of social media followers.
Review Wowzi’s content guidelines shared with your email address. You can email support@wowzi.co.
For an optimal site experience, we recommend using the latest versions of the browsers listed below. Using older browser versions can prevent you from accessing some site features and may not function as expected.
- Chrome
- Firefox
- Safari (v. 9 or above)
- Internet Explorer (v. 11 or above)
If you are using a current version of a supported browser and are encountering a site error:
- Determine if your internet browser is current
- Try using a different browser
We’re here for YOU! Reach our support at any time via email :)
Here’s a short visual guide on how to run a campaign on the Wowzi advertiser platform
There is no limit. You can create as many brands as you desire.
500 influencer groups at most.
As soon as the campaign is activated, the influencer will receive the campaign brief via the mobile app. For them to accept the brief fully, they shall need to sign the influencer contract.
1. Overview: Number of influencers who participated, budget consumption, campaign brief
2. Influencer Insights: Influencer demographics by age, gender, geographical location, interests, and top posts.
3. Campaign Report: Total campaign spend, total engagement, engagement rate, reach, impressions, cost per engagement (CPE), and graphical representation of content engagement.
Total campaign spend, total engagement, engagement rate, reach, impressions, cost per engagement (CPE), and graphical representation of content engagement.
Yes, you can. It is accessible on your brand and campaigns page for each campaign. You can also extract a report from each of the tabs on the reporting page (Overview, Influencer Insights, Campaign Reports)
1. Self-selection: You can select the influencers that fit your brand based on different offered criteria
2. Auto selection: This option lets you pick influencers you want to participate in the campaign
3. Custom Group: Tap into existing groups of creators to create campaigns with.
Platform, Age Group, Gender, Country, City, Income Category, Brand Interests (What they post about on Social Media), Content Creator Types, Occupation, Influencer Levels
1. Campaign reports. Apart from the real-time campaign performance monitored through your advertiser account, you shall also receive a comprehensive campaign report from the account manager detailing the overall performance of your campaign in different aspects e.g reach, engagement rate, sentiment score, and ROI, in close comparison to the goals you set to be achieved through the campaign.
2. Campaign execution support. The account manager will update you on the campaign's performance throughout the campaign period with periodic updates by email. We shall also be on call to assist with any aid you need during the campaign.
3. Campaign execution proposal. Our platform allows the advertiser to search and discover content creators in our pool who will fit the campaign goals and budget. The account manager will also share with you a detailed Goal based campaign execution proposal after carrying a discovery call to understand your needs for the campaign. Once the proposal is approved, the account manager then spearheads the kick-off.
1. Security features on the Wowzi application. Our app is equipped with features such as Smile ID which helps identify creators joining the app’s authentic identity, One Time Password when logging into the app, Face ID for iOS users when logging into the app, and Single sign-on using Google and Facebook accounts.
2. Social media profile verification. Wowzi has a dedicated to that do constant checks to identify the creator’s actual social accounts to prevent fraud. Our system automatically rejects pseudo accounts or accounts connected that don’t match creator profiles.
3. We are GDPR policy-compliant. Access to our pool of influencers is only done through joining our platform. We do not share content creator data with our clients or third-party partners outside our platform.
1. On the Wowzi website, click on the login button on the top right side of your screen. You shall encounter the login page with an option at the bottom right to sign up in case you still need an account. Click on the sign-up text.
Once you key in your email address, you shall receive a confirmation link in your email. Clicking the link will lead you to the profile completion page. You shall be required to key in information unique to your company.
Once completed, you can now log in to your advertiser account, create a brand account, access and enjoy the advertiser features that Wowzi has to offer.
Having a tight campaign budget does not mean you don’t get to achieve your campaign goals a 100%. Wowzi is able to create a customized plan for you with creators that fit your brand message, and your campaign goals. Regardless of the budget you have for the campaign.
Our expert campaign fulfillment team is also able to advise based on your expectations and budget, what you will be able to achieve realistically with your campaign budget.
For any social media campaign, 3 main goals come into play, thus informing the kind of results one would get :
1. For awareness of a product/service, it would be prudent to measure the extent to which the message pushed reached the target audience.
2. If you’d like to push focused conversation/talkability around a product/service, the sentiment score of the campaign would be able to measure how effective the conversation was.
3. If you are looking to convert the message pushed to purchase or a specific interaction with a product or service, then the campaign's engagement rate would be able to predict how likely that will be.
Based on your campaign goals and budget, you can customize your campaign brief around the three goals above. Our expert campaign fulfillment team is also able to advise based on your expectations and budget, what you will be able to achieve realistically with your campaign budget.
1. Log in. Access the Login by clicking the Log In button on the top right side of your screen on wowzi.co. Log into your advertiser account.
2. Create a brand. On the top right of your screen, click on “Create brand”. Create your brand and click on the brand created. You will access a dashboard with features like campaigns, reports, contracts, and influencer groups (inf groups)
3. Click “New Group” on the top right side of your screen. You will be prompted to fill in your influencer group name and description of your group. Upon clicking Create, you shall receive an invite code with which individual influencers can be added to the group through our mobile app.
As part of the campaign setup, you are able to access and select specific content creators to join your created group. Here’s a short visual tutorial on how to discover influencers on our platform and add them to a custom group.
1. Log in. Access the Login by clicking the Log In button on the top right side of your screen on wowzi.co. Log into your advertiser account.
2. Create a brand. On the top right of your screen, click on “Create brand”. Create your brand and click on the brand created. You will have access to a dashboard with features like campaigns, reports, contracts, and influencer groups (inf groups)
Find here a short visual tutorial on how you can proceed to set up and run your first campaign with Wowzi.
The new and enhanced Wowzi analytics page in your advertiser dashboard is a feature that allows advertisers to create and manage clusters. Clusters are custom groups of markets and/or brands created for the purpose of analyzing, creating views, and sharing controlled access to aggregated data.
Clusters are custom groups of markets and/or brands created for the purpose of analyzing, creating views, and sharing controlled access to aggregated data.
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Currently in the advertiser platform, you are able to create and manage different brand campaigns through an advertiser account.
The new analytics page offers a wide range of new features to give you better visibility into all of your campaigns by allowing you to customize your dashboard views. By having custom groups of markets and/or brands created for the purpose of analyzing, creating views, and sharing controlled access to aggregated data, advertisers have access to a bird's-eye view of budget consumption, campaign activity, and campaign performance across the board.
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Advertisers can create, edit or delete clusters. A cluster aggregates data according to the markets and brands it is specified to aggregateThe analytics section contains statistics across the campaign in terms of budget consumption, campaign activity, and campaign performance. These statistics are broken down by the whole account, clusters, markets, and brands.
Advertisers can create, edit or delete clusters. A cluster aggregates data according to the markets and brands it is specified to aggregateThe analytics section contains statistics across the campaign in terms of budget consumption, campaign activity, and campaign performance. These statistics are broken down by the whole account, clusters, markets, and brands.
1. Clusters. A cluster aggregates data according to the markets and brands it is specified to aggregate.
2. Analytics. The section contains statistics across the campaign in terms of budget consumption, campaign activity, and campaign performance.
Currently in the advertiser platform, you are able to create and manage different brand campaigns through an advertiser account. The analytics page totally transforms how you are able to monitor and analyze campaign performance across everything you do. By having custom groups of markets and/or brands created for the purpose of analyzing, creating views, and sharing controlled access to aggregated data, advertisers have access to a bird's-eye view of budget consumption, campaign activity, and campaign performance across the board.
An enhancement to our advertiser dashboard, introducing Africa's most advanced tools for discovering creators and their audiences. This update empowers advertisers to make data-driven decisions when selecting influencers for their campaigns, utilizing factors such as demographic markers, engagement trends, quality scores, and job performance analytics.
This update allows advertisers to identify the perfect creators for their campaigns by analyzing a range of factors, ensuring a tailored fit for their brand. With in-depth profile information, the ability to compare influencer profiles, and the option to export profile details, advertisers gain valuable insights, streamline decision-making, and simplify collaboration tracking.
Unlike traditional methods, Wowzi's advanced discovery tools go beyond basic criteria. Advertisers can now analyze influencer profiles comprehensively, considering demographic markers, engagement trends, quality scores, and job performance analytics. This approach enables a more nuanced and effective selection process.
Advertisers now have access to additional information on premium influencer profiles, providing a comprehensive view of their expertise, reach, and content quality. This additional information helps advertisers make informed choices when selecting influencers for their campaigns.
Wowzi allows advertisers to compare two influencer profiles side by side, making the decision-making process more straightforward. This feature enables advertisers to evaluate and choose the perfect fit for their campaign objectives based on a direct comparison of key metrics and attributes.
Yes, advertisers can now export influencer profile details as a convenient PDF. This feature facilitates easy sharing of influencer profiles and provides a reference for advertisers to keep track of their collaborations over time.
Wowzi's update harnesses the latest technology to provide advertisers with a comprehensive set of features. These features give advertisers the upper hand in influencer marketing campaigns, simplifying the selection process and supercharging their efforts through advanced analytics and insights.
Each influencer has a number of content pieces to share for the campaign. They shall be prompted to upload that on the mobile application before posting it. Once that is done, you will receive a notification on email to approve the content. You are also able to approve or reject the post and give detailed feedback in prose form which shall be shared with the creator immediately on the creator app.
It shall be ideal for you to approve content as soon as you receive a notification on email. We also have our campaign fulfillment team on standby to assist you with the same.
Yes you are. Each of the feedback spaces given to each piece of content, you are able to approve and reject content. You are also able to give detailed feedback in prose form which shall be shared with the creator.
Approving content on the Wowzi platform will enable you to track the progress of the campaign by giving you a view of each content piece scheduled for the campaign. You are also able to monitor the performance of the campaign directly from the platform with in-depth pieces of reports available in real-time with each post that is uploaded on social media by the influencers. We also have our campaign fulfillment team on standby to assist you with the process to make it as efficient as possible.
It is very efficient and seamless as you will receive a notification on email to approve the content. We also have our campaign fulfillment team on standby to assist you with the same.
Yes. You are also able to monitor the performance of the campaign directly from the platform with in-depth pieces of reports available in real-time with each post that is uploaded on social media by the influencers.
You can opt in or out of using the feature. The content pre-approval feature is optional for the advertiser. The feature allows you to select it or skip as your campaign begins.
We also have our campaign fulfillment team on standby to assist you with the same.
You can opt in or out of using the feature. The content pre-approval feature is optional for the advertiser. The feature allows you to select it or skip as your campaign begins.
Approving content on the Wowzi platform will enable you to track the progress of the campaign by giving you a view of each content piece scheduled for the campaign. You are also able to monitor the performance of the campaign directly from the platform with in-depth pieces of reports available in real-time with each post that is uploaded on social media by the influencers.
As a measure of quality analysis and improvement of creator content, the feature is available on the Wowzi platform to allow for quick seamless checks of content before the creator posts on social media.
Through InfluenceO, the Wowzi platform will incorporate your theme and logo, providing a seamless representation of our brand identity. This ensures that when managing client campaigns, the platform serves as the initial touchpoint for our clients, reinforcing our brand image.
You can access the Advertiser Web app through a unique platform link provided specifically for our InfluenceO account. Simply visit the provided link to log in and access the platform. You can additionally reach out to us through bd@wowzi.co or tech@wowzi.co to access support on the same.
Yes, the login page will feature InfluenceO branding, providing a cohesive experience for users accessing the platform.
The branded advertiser page will carry our theme and logo, ensuring consistency with our brand identity throughout the platform. This page serves as a central hub for managing client campaigns under our brand.
At Wowzi, we are committed to maintaining a safe, responsible, and ethical environment for all our users—be it brands, creators, or the wider community. Our guidelines are designed to ensure that all advertising and content shared via our platform adhere to the highest standards of integrity and lawfulness. Here's an outline of our Community Guidelines & Campaign Policies.
1. Non-discrimination Policy
- Ads must not discriminate or incite discrimination against individuals based on race, ethnicity, color, national origin, religion, age, sex, sexual orientation, gender identity, family status, disability, or medical/genetic condition.
2. Government and Social Affairs
- Advertisements and campaigns covering governmental and social issues must provide factual information only, devoid of misleading content.
3. Alcohol Advertising
- Target audience for alcohol-related content must be 18 years and older.
- Advertisers must comply with local laws regarding alcohol marketing and distribution.
4. Pharmaceuticals
- Prescription drugs cannot be promoted on Wowzi.
- Over-the-counter medications are permitted, provided they comply with local regulations.
5. Political Content
- Political advertising must be factual, focusing on past accomplishments and current agendas.
- Ads must refrain from disparaging political rivals or engaging in deceptive practices.
- Disclaimers should accurately represent the responsible entity/person, avoiding misleading URLs, acronyms, profanity, or objectionable language.
6. Prohibited Content
- Any content or campaigns involved in misleading practices, defamation, or activities that compromise the integrity and fair competition within any industry.
- Sexual content, including pornography, escort services, and explicit dating sites.
- Gambling and betting content.
- Cryptocurrency trading or mining promotions.
- Promotion of illegal drugs, recreational/herbal drugs, drug use accessories, and dispensaries.
- Infringement of copyright and trademark laws.
- Promotion of weapons and related accessories.
Prohibited Content Details
Sexual Content
- Prohibits pornography, escort services, prostitution, explicit nudity, sexually suggestive clothing, and dating sites promoting sexual encounters or infidelity.
Gambling
- All gambling-related content is banned on Wowzi.
Cryptocurrency
- Advertising related to cryptocurrency trading or mining is not allowed.
Drugs and Paraphernalia
- Promotion of illegal or recreational drugs, accessories, dispensaries, and depictions of drug use are banned.
Intellectual Property
- Campaigns must respect international copyright and trademark laws, avoiding misleading affiliations.
Weapons
- Advertising of weapons or accessories posing safety risks is strictly prohibited.
Commitment to Ethical Standards
Wowzi is dedicated to fostering a platform that upholds the dignity and rights of all individuals. We expect all users to commit to these guidelines, ensuring their content and campaigns contribute positively to our community.
We continuously review and update our policies to reflect evolving legal standards and ethical expectations. Users are encouraged to familiarise themselves with these guidelines regularly and adhere to them in all activities on the platform.
For any queries or concerns regarding our guidelines, please reach out to support@wowzi.co
Together, let's create a respectful, safe, and positive space for everyone in the Wowzi community.
The marketplace offers targeted creator matching, allowing you to reach creators whose profiles align with your campaign needs.
You can easily manage and monitor job listings with advanced visibility features, ensuring efficient collaboration from job posting to bid acceptance.
The process is streamlined from job posting to bid acceptance, ensuring timely campaign execution and efficient collaboration.
As an advertiser, you can:
- Counterbid: Offer a different price to a creator's bid.
- Accept: Confirm a creator's bid and initiate the campaign.
- Reject: Decline a creator's bid.
- Publish: Make a job listing visible to creators.
- Save to Draft: Temporarily store a job listing for later publication.
- Pause: Temporarily halt a job listing.
- Cancel: Terminate a job listing.
- Increase Budget: Allocate more funds to a job listing.
The marketplace simplifies the connection between advertisers and influencers, enhancing job visibility, management, and ensuring efficient, effective collaborations.
The Contract Digital Signing feature allows you to request digital signatures from creators for your campaign agreements. This simplifies the process and ensures that contracts are signed quickly and efficiently.
When creating a campaign, you'll see an option to include Contract Digital Signing. Simply check the box, and this feature will be activated for that specific campaign.
You can track which creators have signed their contracts through the Contracts Page in your account. The page will show details of all creators who have agreed to and signed the contract.
Yes, once a creator signs the contract, both you and the creator will receive separate copies of the signed agreement for your records.
Once the feature is activated for a campaign, it cannot be turned off for that particular campaign. However, you can choose whether to enable or disable it for future campaigns during setup.
You can follow up with the creator through Wowzi’s messaging system, or they can resend the signing link to themselves via their campaign invitation in the app. Encourage them to check their spam/junk folders if they can’t find the email.
Our support team is always here to help! Reach out to support@wowzi.co for any questions or assistance with the Contract Digital Signing feature.
Our accounts team is standing by ready to help you jumpstart your influencer marketing and insights journey. You can be up and running in minutes with your next campaign!
