The case study delves into Safaricom’s Valentine’s day campaign, involving an influencer outreach program on Facebook, Tiktok, and Twitter to get a reach of 3,128,260 with an 8% engagement rate.

When it comes to the idea of a creator economy, we've all heard the buzzword. But what does it mean? And why should you care?

As a creator, you can bring your ideas to life and share them with the world. However, turning your passion into a sustainable career can be challenging